Acquisition of Deeplake Digital
Complementary Communications Software, supporting Castleton’s strategy for Enhancing Digital Engagement within Social Housing.
Castleton Technology PLC are delighted to announce the recent acquisition of Deeplake Digital Limited.
Complementing Castleton’s existing suite of Digital Engagement solutions, the acquisition of Deeplake ‘Communications Manager’ software means the provision of two-way SMS communication between social housing providers and their customers. Digital platforms also extend to tenant portals, smartphone apps, email and social media. This modern communications platform uses Microsoft.NET technology – in line with Castleton’s existing technology platform, allowing for full integration.
Dean Dickinson, Chief Executive of Castleton, said:
“This strategic acquisition enables us to capitalise on the significant opportunities within the Social Housing market’s ongoing market shift towards digitalisation, building on the capabilities that the Group has already successfully developed. Deeplake Digital adds scale, customers, skills, market knowledge and specific digital communication intellectual property and has a great reputation for delivering a quality product and service, evidenced by its high customer retention levels over the past ten years. This acquisition further enhances Castleton’s offering and a strengthened position to deliver truly integrated housing solutions to our customers.”
Four existing staff from Deeplake Digital will join the Castleton team, to ensure high quality delivery and continuity for customers. Deeplake Digital has strong relationships with over 100 housing associations, comprising more than 60 of Castleton’s existing customers. The acquisition will add more than 30 new customer names into which Castleton can support with wider solutions and services, with the backing of greater resources, product investment and scalability.